Top 5 Brand Smartphone Companies of the World in 2019


Samsung Electronics Co. Ltd.

Company Background

Situated in South Korea with its headquarters in Suwon, Samsung Electronics Co. Ltd was founded on 13 January 1969. Since then Samsung has been a major manufacturer of electronic components for production and consumption purposes.

For production services, it has been manufacturing lithium-ion batteries, hard drives, semiconductors, flash memories, and chips with companies such as Apple, Nokia, HTC, and Sony.

Being major customers of components, Samsung is also well known across the world as the manufacturer of the famous Samsung Galaxy line of smartphones. Its first cell phone was named Samsung Solstice and later Samsung Galaxy which became very popular.

Apart from manufacturing of electronics, Samsung also participates in sporting activities with the most active one becoming a sponsor of Chelsea Football club which was officially announced in 2005 which later ended in 2014.

Other sports clubs which have been associated with Samsung include; Samsung Electronics Athletic Club, Samsung Galaxy (electronics club), and Samsung Electronics Equestrian Club.

Samsung Electronics deals with a wide variety of products:

  • Cell phone and smartphones – majorly the Galaxy Series and Note
  • Wearable tech – smart watches and virtual reality headsets
  • Home theatre and audio devices
  • Memory and storage devices – solid state drives, portable SSD, USB flash drives, and memory cards
  • Home appliances -Refrigerator, Dishwashers, Dryers, Washers, Vacuums, Ranges, Microwaves, Wall ovens, Cooktops and hoods
  • Security and monitoring devices – IP cameras, baby monitors,and security systems
  • TVs
  • Tablets
  • Computers –windows laptops and desktops, monitors, chrome devices, printers, and All-in-one PCs
  • Smart Home devices


Formerly known as Samsung Electric Industries, Samsung Electronics Co. Ltd was founded by Lee Byung-chull. Samsung is a public company with some circular ownership, Samsung chaebol owns the big percentage of the company (by 2012 the chaebol owned 70% of its revenue).

Key Success

Samsung Electronics Co. Ltd leads the market as the largest manufacturer of smartphones and cell phones. Samsung’s major smartphone product line is Samsung Galaxy S which goes head-on competition with Apple’s iPhone smartphone.

The Samsung Galaxy S smartphone was first introduced in 2010 and in the first 45 days of the announcement it sold over a million units in the United States.

In the third quarter of 2011, Samsung overtook Apple in the worldwide smartphone market with a market share of 23.8%, Apple trailed with 14.6%. During the first quarter of 2012, Samsung sold 95 million units of its smartphones which made it the largest phone manufacturer in the world.

Apart from being the world’ largest mobile phone manufacturer, Samsung was the first technology company to make a number of breakthroughs in memory devices production.

Currently, Samsung is the largest manufacturer of memory chips with Sony, Apple, Dell, and many other companies being its clients for the memory chips and other electronic components.

By revenue, Samsung is the world largest technology company, chip-maker, and consumer electronics maker with its market cap hitting the US $325.9 billion as at June 2018.


The Apple Inc.

Company Background

Apple Inc. with headquarters in Cupertino, California is an American technology company which majors in the development, design, and selling of electronic products, computer software, and online services.

It was founded in the year 1976 with its dealing product being developing and selling of Wozniak’s Apple I and its name by then was Apple Computer Company.

In 1977 its name changed to Apple Computer, Inc. after incorporation and later in 1980 the company went public after an instant improvement in its financial position.

In 1985 Jobs and Wozniak stepped out of Apple and Jobs together with form employees of Apple founded NeXT, Inc., a computer hardware and software company.

NeXT, Inc. operated until 1997 when the then CEO of Apple, Gil Amelio, bought it for purposes of bringing Jobs back to apple. Shortly after Jobs making it back to Apple he became the CEO and started working on improving the status of Apple in the market.

In the year 2007, the company was renamed as Apple Inc., to signify the company’s shift to dealing with consumer electronics leading to the announcement of the iPhone. In 2011, Jobs resigned due to health issues and died later in the same year, this saw Tim Cook taking over as the company’s new CEO.

Apart from iPhone smartphones, Apple designs, develops and sells a variety of other products:

Consumer Electronics

  • The iPad tablet computer
  • The iPod portable media player
  • The Mac personal computer
  • The Apple TV
  • The HomePod smart speaker
  • The Apple smart watch


  • The macOS operating system
  • The iOS operating system
  • The iTunes medial player
  • The iLife
  • The iWork
  • Final Cut Pro application
  • Logic Pro application
  • Xcode app

Online Services

  • The iTune Store
  • Mac App Store
  • iOS App Store
  • iCloud
  • Apple Music


The Apple Inc. was co-founded by Steve Jobs, Steve Wozniak and Ronal Wayne

Key Success

After Apple losing its market share to lower-priced computer products especially to those running on Microsoft Windows OS, under the leadership of Jobs in 2007 it introduced iPhone smartphones.

The iPhone smartphones saw apple claim an important financial success in the industry. After the announcement of introducing iPhone into the market at the Macworld Expo, Apple recorded 270,000 iPhones units sell in the first 30 hours.

Currently, more than 1.3 trillion products of Apple are actively in use. As of 2018, Apple had its revenue totaled $265 billion making it the largest information technology company in the world.

Also, Apple’s value as at August 2018 was valued at over US $1 trillion which saw it named the first public company to close the US $1 trillion mark in the United States.

By 2018 apples had 123,000 full-time employees, ran and maintained 504 retails stores worldwide and operated the largest music retailer worldwide which is iTune.

iPhone smartphones and other Apple’s products are ranked as the most valuable brand and enjoy high-level brand loyalty worldwide. Currently, on the iPhone smartphones series, Apple has iPhone XR, iPhone XS, and iPhone XS max which were introduced to the market on September 12, 2018.

The three products in the series have fascinating technological features in the industry such as the first 7-nanometer chip, faster Face ID, super retinal display, a faster dual camera system with the iPhone XR coming as an all-screen glass with advanced LCD and aluminium design.

Apple was trailed by Samsung as the largest market holder in the mobile phone industry in the year 2012.



Company Background

Founded in the year 1987 by Ren Zhengfei, Huawei Technologies Co. Ltd is a conglomerate company based in China with headquarters in Shenzhen, Guangdong.

It deals with telecommunication equipment, artificial intelligence, consumer electronics, and technology-based products and services. Ren Zhengfei was an engineer working in the People’s Liberation Army before finding Huawei.

Immediately after its establishment, Huawei started by producing cell phone switches, since its product lines have expanded to providing consulting and operational services, manufacturing communication devices and many other for the China market and the rest of the world.

Huawei started producing mobile phones in July 2003 and by the year 2004 its first mobile phone, the C300, was shipped, this was followed by the U626 mobile phone in 2005 and the Vodafone V710 in 2006. The U8220 in 2009 was the Huawei’s first android phone.

In phones production, Huawei in 2012 branded their phone Ascend which later replaced with the P Series phones in 2015. Another brand phone which Huawei has produced is Nexus 6P smartphone which was out of the partnership with Google. In the Mate and P series phones lines, Huawei released the Mate 20, P20, and P20 Pro smartphone in the respective series lines in 2018.


Huawei Technologies Co. Ltd is a private, employee-owned company with Ren Zhengfei, the founder, owning 1.42 percent shares of the company. Huawei only allows Chinese employee to participate in the ownership.

The shares are allocated to employees as a reward depending on performance and they are not tradable. The employees earn dividends on their shares and after retirement, the shares are reverted to the company. One of the features in the company is that employee-shares don’t have a say in management decisions.

Key Success

Huawei overtook Apple in the year 2017 to be the second largest producer of smartphones behind leaders Samsung. On the other hand, Huawei ranks the world’s largest telecom service provider and equipment maker beating Sony Ericsson.

In May 2007, in the World’s Most Respected 200 Companies, Huawei among the six companies from the telecom industry which were named. In the following year, Huawei was listed in the inaugural list by the BusinessWeek magazine among The World’s Most Influential companies.



Company Background

Oppo is another Chinese company which specializes in the manufacturing of mobile phone communication and consumer electronics. Its official name is Oppo Electronics Corporation and its headquarters are based in Dongguan, Guangdong, China.

It was founded in 2001 by Chen Mingyong and in the year 2004, it was globally registered. Oppo produces smartphones, Hi-fi, home theatre, Blue-ray players and other electronic consumer devices. Oppo’s major focus in smartphone manufacturing is the features of the camera.

Over the last 10 years, Oppo has been able to break through many innovative photography technologies in phones.

Oppo F series

  • Oppo A series
  • Oppo Find series
  • N series
  • R series
  • K series


Oppo Electronics Corporation was founded by Cheng Mingyong who is also the current the current CEO of the company. Oppo has a parent-child relationship with BBK Electronics Corporation, a Chinese electronics company. Oppo Electronics Corporation is also said to be a major investor in OnePlus.

Key Success

Oppo smartphone brand in 2016 was ranked number 8 worldwide and number 1 brand in China market. Oppo’s smartphones are famously known of their camera photographing capabilities. It was the first company to release a 5MP and 16MP front smartphone cameras.

In its journey to manufacturer innovative camera smartphones, Oppo landmarked the production of the 5x Dual Camera Zoom technology and Ultra HD feature camera smartphone which was the first of its kind in the market. In the year 2017, Oppo smartphone brand was ranked 4th

globally. Currently, over 200 million consumers are using oppo smartphone units.



Company Background

Vivo Communication Technology Co. Ltd., is a technology company located in China with its headquarters in Dongguan, Guangdong, China. It was founded in the year 2009 by Shen Wei.

Vivo produces smartphones and their accessories, Hi-Fi systems, online services, and software for their Android smartphone products. Vivo commenced its global expansion in 2014 with the Thai market being its first entry.

Its products have been so far launched in different part of South Asia, South East Asia, India, and Russia with the exploration continuing. Vivo has a variety of smartphone series with the V-series being the flagship series of the company. Other series in the line include the Y-series, X-series, and the NEX smartphones.


The founder of Vivo Communication Technology Co. Ltd. is Shen Wei who is also the current CEO in the company. Vivo is owned by a Chinese smartphone, online services provider, software developer, and smartphone accessories manufacturing company called BBK Electronics.

Key Success

Vivo Communication Technology Co. Ltd in the first quarter of the year 2015 was ranked among the top 10 smartphone manufacturers worldwide with a record market share of 2.7%.

On December 2015 Vivo launched the Y51 smartphone model which was termed as the

one of its kind in the mobile phone industry. Vivo’s brand smartphones are experiencing rapid growth with its popularity growing day in day out to many countries.

Vivo’s current V- series smartphone V-11 is the first product of the company with a circular Halo-notch design. The design is also in the Oppo brands as the Water-drop notch in F9 and R17 of F and R series respectively.

The smartphone, V-11, also has an under-display fingerprint sensor scanning technology. The technology is able to accurately identify the user by effortless capabilities and striking.

In its marketing strategies, Vivo secured the deal of being the Indian Premier League Title sponsor which runs until 2022. Also, FIFA contracted it as FIFA World Cups sponsor for 2018 and 20122.

Other sponsoring deals Vivo is currently running include the US National Basketball Association in China, and with Marvel Studio. Currently, Vivo mobile phone brand is ranked number 5 in terms of market share worldwide.

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