Health and HouseholdHousehold Supplies

The 9 Best Brand Paper Towels for Comfortable Clean

Paper towels are a staple in every home, but what you choose can make all the difference. You need paper towels that are absorbent, durable,strong, and will last your family for along time. They should also have a competitive unit rate to make them worthwhile to buy.

All paper towels on the market can differ, depending on the brand. It’s your job to consider what you want out of a roll, then find a manufacturer that can deliver. Check out these options below.

9. Viva Paper Towels

If you spend a lot of time cleaning surfaces and find it’s not hygienic to use a cloth, then you may like to give these paper towels from Viva ago. Conventional paper towels usually are not efficient for cleaning up spills because they disintegrate and can be quite small. In many cases, you are better off using a cloth. However, these towels from Viva buck the trend in many ways. You won’t mind making the switch at all.

You can buy these paper towels in bulk which is a huge time saver, and they come in packages of 24 rolls. You don’t get a small roll, however. The rolls are large with 90 sheets in each one. You can also choose to break off a large or small piece, known as a “choose a sheet” styling. They also have a smooth texture which helps them to retain their structural integrity.

Many people like these paper towels from Viva because they are tough. They resist ripping and tearing while being able to clear a larger surface than other brands. The absorption rate is also reasonably good, and they are a thick towel to handle more mess as well.

Even though you don’t make any cost savings to buy in bulk online, and they leave behind a lot of lint, these paper towels from Viva are far better than several other brands on the market.


  • White
  • 24-count
  • Plus-roll style
  • Smooth texture
  • 90 sheets per roll


  • They are soft and strong
  • They resist tearing and ripping
  • You can use them for cleaning large and small surfaces
  • There is a generous number of sheets per roll
  • Affordable unit rate
  • Decent absorption
  • Dense to handle more spills


  • It’s no more affordable to buy them online in bulk online than it is in-store
  • They leave a lot of lint behind on surfaces
  • Challenging to tear off the roll in one piece

8. Bounty Quick-Size Paper Towels

If you have a large family who tends to go through paper towels like they’re going out of fashion, then you may like to consider a trial run with Bounty Quick-Size paper towels. Even though you pay more per unit than other brands, you end up with more rolls at the end of the month than you would with a conventional brand. What’s more, 16 Bounty rolls are equivalent to 40 regular ones. However, don’t use the branding picture as an example of the roll size – for it’s not as advertised.

All Bounty paper towels are responsibly sourced, with Americans in jobs thanks to the brand as well. All rolls have 80sheets of paper on each – all of which are strong, absorbent, and soak up twice as much liquid as other brands. Bounty has even made sure their paper towels are grippy, enabling you to pick up crumbs and juice with far more efficacy.

 You may pay more, and they are not as thick as other brands, but these paper towels from Bounty are going to impress in many ways.


  • 16 rolls
  • Large size
  • 80 sheets per roll
  • Responsibly sourced


  • They offer ten days more worth of usage than other rolls
  • The 16 rolls in the package are equivalent to 40 standard rolls
  • They absorb twice as much liquid as other brands
  • They are textured to grip onto surfaces
  • They are strong
  • You can order more of them with a subscription order model
  • They are sourced responsibly


  • The picture is deceiving for how large the roll is
  • Not as thick as other brands
  • The unit rate is not as affordable as other rolls for sale

7. Sparkle Pick-A-Size-Plus Paper Towels

If strong paper towels are what you need, then that’s what you will from Sparkle. Sparkle saw the need for robust,reliable paper towels that would get the job done without causing a fuss or costing the earth. Now, you get access to 18 Sparkle paper towels that are the equivalent of 37 regular rolls but have are markably affordable unit rate.

What’s more, the paper towels are two-ply and also thicker than many other brands on the market. What you will find, however, is that they are a little rough to touch and are no more absorbent than other brands on the market.

When it comes to soaking up fluids,these paper towels are on the money. They not only take care of the liquid but are robust enough for you to wring them out. It takes a lot to make them tear or leave bits of tissue paper everywhere. They have some flaws, but you may see the value in giving these paper towels a try.


  • Pick-a-size style
  • 18 rolls
  • Two-ply
  • 0.6 inches thick
  • Printed and textured


  • Affordable to buy
  • Thicker than other brands
  • Larger rolls than other brands
  • The 18 rolls are equivalent to37 regular ones
  • Suitable for large jobs and large hands
  • Holds up well to water
  • You can wring them out, and they won’t rip
  • You can use them in the bathroom, kitchen, and any area of your home


  • The texture is rougher than other brands
  • Not as absorbent as advertised

6. Charmin Ultra Soft Toilet Paper

As you will know, families can go through a lot of paper towels and toilet paper. It can seem like you’re always changing the roll! Charmin solves the problem with their mega family roll of toilet paper. As convenient as their paper towels, the toilet paper helps to stop you replacing the roll as often – and save you money.

There are 363 sheets on a roll and 24rolls in a pack. Therefore, you are sorted for many weeks, if not months. One mega family roll from Charmin is the equivalent of five regular ones. Even though the unit rate is more expensive than other brands, you will find the paper lasts far longer too.

These rolls are also safe for use in your septic tank system, while also being approved for use with a Roto-Rooter and being clog safe. They are thick, absorbent, soft, and even though they don’t fit neatly on a roll holder, will become a firm favorite in your household.


  • 363 sheets per roll
  • 24 rolls
  • Clog-safe
  • Septic-safe
  • Roto-Rooter approved


  • Twice as absorbent as other brands
  • Some of the softest paper on the market
  • They won’t clog your toilet
  • They are safe for your septic system
  • One family roll is equivalent to five regular rolls
  • You don’t have to change the roll as often
  • Thick and absorbent


  • Too big to fit on a conventional toilet paper roll holder
  • Expensive to buy
  • The rolls shed lint

5. Quilted Northern Toilet Paper

When you buy either paper towels or toilet paper from Quilted Northern, you are going to be impressed with what they have to offer. The problem with many large paper towel and toilet paper rolls is that they don’t fit conventional paper holders. These fit like a glove.

You get 48 rolls in a pack, four packages with 12 in each, and each roll has 164 sheets. These are also two ply which is strong, absorbent, and durable,so it won’t disintegrate in your hands.What you will also appreciate is how good to the environment Quilted Northern is. Their toilet paper is biodegradable,sustainable forestry initiative-certified, and is safe for your toilet and septic system. Even the packaging is recyclable.

The unit rate is also relatively affordable, and each roll has the equivalent of two in each. However, some users note that the rolls are small with discrepancies between each, and they are shorter than usual as well. This luxury toilet paper is going to appeal for many reasons, even if it has a few flaws. It’s well worth a closer look.


  • 48 rolls
  • Four packs
  • 12 rolls
  • 164 sheets per roll
  • Two-ply
  • 100 percent biodegradable
  • Septic-safe
  • Flush-safe
  • Sustainable Forestry Initiative-certified


  • You don’t have to change the roll as often
  • Safe for use in your home and septic system
  • Affordable unit rate
  • Extra strong to avoid ripping and tearing
  • Quilted pattern for comfort and absorption
  • Biodegradable to be better for the environment
  • One roll has as many sheets as two rolls
  • Recyclable packaging


  • The rolls are shorter than the usual size
  • Smaller rolls than other brands
  • Discrepancies in each roll

4. Cottonelle Ultra ComfortCare Toilet Paper

When it comes to paper towels and toilet paper, not all are made equally. Instead, some are harsh on your skin or cause irritation. Cottonelle has taken this on board by producing toilet paper that’s gentle on your skin but strong and absorbent. All 36 rolls with 192 sheets on each in a package are free of parabens, perfumes, and dyes, and all have plush microfibers for comfort too.

Homeowners will also like that these toilet rolls are biodegradable and safe for septic systems. Cottonelle has gone the extra mile to make sure their paper towels and toilet paper rolls are safe for all. What’s more, the roll sizes are large than average. They are shorter than other mega-size rolls, but still, provide more sheets per roll than an average roll. They even have a clean ripple design for even better durability.

When the time comes to make a change in who you buy your paper towels and toilet paper from, you may like to take a close look at this brand. They are going to impress in many ways.


  • Biodegradable
  • Septic-safe
  • 36 rolls
  • 192 sheets per roll
  • Paraben-free
  • Perfume and dye-free
  • Plush microfibers


  • Thick and strong
  • More absorbent than other brands
  • Generous-sized rolls
  • Excellent unit rate
  • Perfect for sensitive skin
  • Clean ripple design for better durability
  • More sheets per roll than many other brands


  • Produces a lot of lint
  • The length and width are smaller than other brands

3. Presto! Paper Towels

If you’re tired of how many paper towels you’re always going through, then it might be time to come up with a solution. Let Amazon’s Presto! Paper towels be the answer. Not only can you choose from 12 or 24 rolls – depending on your preference, but you get to benefit from the flex-a-size style.

How the flex-a-size style works is simple. Instead of perforation telling you how long or short your sheet has to be, you can choose. It has many different perforated points, letting you rip it off at the smallest or longest point. There are also 158 sheets on every roll – more than many leading brands. Twelve rolls of these paper towels are equivalent to 30 standard rolls. You can almost cut your roll usage in half! What’s more, each roll lasts two and a half times longer than a standard one too.

There are a few things you may like to consider before changing to this brand, however. Because they are not as strong or as durable as leading brands, you may use more sheets than you would on a regular roll. As a result, the savings are not so evident. They also leave behind a lot of lint, as well as not being as affordable to buy online as they are in-store. There’s no denying these are some excellent paper towels, but they are not the best by a long way.


  • 12 or 24 rolls
  • Flex-a-size style
  • 158 sheets per roll
  • Two-ply
  • Pulp construction


  • 75 percent more absorbent than leading brands
  • Environmentally friendly as they are sourced from sustainably managed forests
  • Competitive unit rate
  • 12 rolls are equivalent to 30standard rolls
  • They last two and a half times longer than a regular roll
  • You can choose the length to rip off at


  • Not as strong as other brands
  • Leave behind lint
  • Not as affordable to buy online as it is in-store

2. Seventh Generation Recycled Paper Towels

If you want to do your part for the environment, then you can with the help of Seventh Generation paper towels. Every year, we cut down millions of trees to make paper towels and toilet paper – among other consumables. In most cases, we use these items once. Seventh Generation is changing that. All their paper towels are 100 percent recycled. You get six jumbo-size rolls in packs of four, equating to 24 two-ply rolls of paper towels with 140 sheets on each roll. It doesn’t get much better than that.

All the rolls are also free of chlorine, dye, ink, and fragrance. For people with skin conditions, this is a welcome feature. They are also certified with the Forest Stewardship Council, meaning they are all above board with regard to how environmentally friendly they are.

If you care about your effect on the environment, then you will enjoy purchasing these paper towels. However, the fact they are recycled means there will be a few negative points to discuss. They are not overly absorbent, and they feel stiff to use. They are also scratchy on your skin while feeling cheap at the same time. The durability is also questionable. However, you can’t expect the world when paper towels are made from old paper products. You can only enjoy knowing you are doing your bit for the environment.


  • 100 percent recycled
  • Two-ply
  • Six rolls
  • Pack of four
  • Chlorine-free
  • Dye, ink, and fragrance-free
  • Jumbo-size rolls
  • 140 sheets per roll
  • Forest Stewardship Council-certified


  • Exceptionally environmentally friendly
  • No harmful irritants that could affect your skin
  • The rolls are larger than standard so you can change them less often
  • There is a generous number of sheets on each roll
  • The unit rate is fairly reasonable
  • They have certification with the Forest Stewardship Council
  • All the paper is recycled


  • Not very absorbent
  • They feel scratchy and irritating
  • They feel cheap
  • Stiff to use
  • Not durable

1. Brawny Tear-A-Square

If you’re a person who likes to have options, then get ready to have many of them at your disposal thanks to Brawny paper towels. Brawny has released paper towels with more to them than meets the eye. Who would have thought a paper towel could be so innovative?

You get 12 rolls in one package, all of which are two-ply for absorbency and durability. There are also two smaller packages, so the rolls are split into lots of six. For every one roll of paper towels you use, you are using the equivalent of two regular rolls. As a result, you are saving a whopping 12 rolls by the end of the full package.

Each of the rolls also have 256 quarter sheets on them, with a full sheet measuring 5.5 inches in diameter. Each sheet has three perforation points – quarter, half, and full. You can choose whether to rip off the smallest sheet or the largest. The choice is yours! However, some people have trouble with these perforated lines not tearing correctly – so it’s up to you how you want to approach these. It may also be annoying that you can’t fold them perfectly in half along the perforated edge.

If you can get past the choices galore with sheet sizes, then you will see these paper towels are something special with durability too. You can wring them out, use them twice, and enjoy that they don’t leave much lint and that they don’t rip or tear. They are not as absorbent as other brands, nor are they that soft, but they meet the mark for giving consumers the power of choice – something that not all paper towel brands provide.


  • 12 rolls
  • Three sheet sizes
  • Two-ply
  • 256 quarter sheets per roll
  • 5.5 x 5.5 inches
  • Six rolls in one package


  • One roll is equivalent to two
  • You can tear the sheets off to the size you want
  • Generous number of sheets in one roll
  • Affordable price tag
  • Durable and long-lasting
  • Ideal for large and small tasks
  • Very absorbent
  • You can use a quarter, half, or full sheet


  • Not as absorbent as other brands
  • Not very soft
  • Too many perforations to be convenient
  • Hard to rip at the perforated line

Considerations for Purchasing Paper Towels

For the average household, it’s not all that important to refer to a buying guide for learning how to buy the best paper towels. But for a place of business, a large family, or even a club, getting the right ones are crucial. After all, you’re on a budget, and they need to provide the best value for money. Here’s how to achieve it.

  1. Unit Rate

    If you are a club, organization, or business, then it’s evident that the unit rate is going to be the most important component to consider. After all, you need to get as many rolls for as little money as possible! Find a listing online, count the number of rolls, then divide the price by the number. You can then determine whether you can get as many rolls from one brand as another without compromising on quality.

  2. Durability

    When it comes to paper towels, strength counts for a lot. There’s nothing worse than wiping up a mess, only for the paper towel to fall apart and become an even more significant part of that mess! Check out the ply. Opt for two-ply or above which is bound to have more substance than one-ply.

  3. Absorbency

    A paper towel’s job is to absorb moisture, and if it’s not good at it, it’s not worth your time. Read what consumers have said about different brands. You know you’re onto a winner when you can wring out a paper towel of moisture without it falling apart.

  4. Roll Size

    In recent years, manufacturers have begun manufacturing large rolls to suit even bigger households. The goal is to include fewer rolls in a package but have them last longer. It seems that the bigger the roll, the better it is for the consumer. However, it still helps to consider the number of sheets on a roll. Some manufacturers merely make their rolls thicker, not adding all too many new sheets to the roll. What’s more, large and jumbo rolls may not fit the average toilet roll holder.


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